Is Your Company "Heard Above the Noise?"

    These days, it seems like everywhere you turn, you hear about the need to “brand” your company and/or product.   When I first starting hearing this marketing buzzword, I thought to myself….what am I a cow being led to slaughter? Just another way for some marketing guy to earn a paycheck.   After all, I know I’m different and unique!  Just ask my husband who says my mouth can’t possibly be replicated.   It was therefore with trepidation, that I enlisted the support and spent the cold, hard, cash for coaching by an official “branding expert” to define the brand that would symbolize the solutions that I provide to companies in the areas of customer service and leadership. 

      I listened to taped presentations by branding experts, researched track-records and finally settled on my very own branding guy, the one I thought  might actually  “get me” “understand what I do” and most importantly be able to “give it a name”

      That man was /is Dick Bruso and his is company is  “Heard Above the Noise”.  For two days, I left the world of helping other companies achieve their goals to the more difficult journey of

turning inward.  I have found there is nothing more awe-inspiring than the creative process especially when you’re locked away in a Colorado Home—surrounded by Aspen Trees. Dick’s Branding Sanctuary is a creative space where the only intrusion is a family of deer, who seem to check in at the window every few hours and say “so what have you guys come up with?”

       I’ve learned that a creative branding session isn’t all fun and games…There are push through periods—requiring both patience to wait and the belief in your coach that indeed your train will arrive at “Brand Central Station”.   I’ve learned that a Brand storming Session is a holistic process that goes far beyond clever wordsmithing.  It’s about digging deep into you, your product and your customers to insure there is no disconnect.  Finally, I’ve learned that a new perspective and focus is everything and sometimes we all need a coach to get there.

      Now after all this, you’re thinking….  so Rosemary what did you come up with already?  After all of that, please tell us, what’s your brand?  Sorry, you’ll have to wait.  I also learned the importance of intellectual trademark protection.  The one thing you can count on with a “brand new idea” is someone will want to copy it.

      For information on Branding your Company/Product to Being Heard Above the Noise…email  dickbruso@heardabove.com